Best Business Books

Daniel Pink argues that we are all in sales now — persuading, convincing, and moving others is a universal human activity, not just a profession — and explains the new science behind doing it well.

Keith Ferrazzi argues that professional success depends on the quality of your relationships and provides a system for building genuine connections rather than transactional networks.

Grant Cardone argues that the only way to achieve extraordinary results is to set targets 10 times higher than you think you need and take 10 times more action than seems necessary.

Twelve long-form New Yorker pieces from the 1950s and 60s profile corporate disasters, stock market panics, and the human behavior behind landmark business events — including the Ford Edsel failure, the 1962 market crash, and the Piggly Wiggly corner.

A practical guide to customer interviews that actually work — teaching founders how to ask questions that reveal truth rather than generating the false validation that kills startups.

A step-by-step process for positioning technology products that cuts through the confusion about what positioning is, why it matters, and how to do it well.

The definitive guide to modern technology product management — how the best product teams at companies like Amazon, Google, and Netflix discover and deliver products that customers love.

Eric Ries argues that startups can shorten their product development cycles and discover what customers actually want through validated learning, scientific experimentation, and iterative product releases. The Lean Startup changed how the world builds companies.

The Heath brothers identify the four villains of good decision-making — narrow framing, confirmation bias, short-term emotion, and overconfidence — and offer a four-step WRAP process for systematically overcoming them.

The untold story of how four friends — Jack Dorsey, Ev Williams, Biz Stone, and Noah Glass — created Twitter and then destroyed their friendships fighting for control of it.

Newport argues against the popular advice to follow your passion — instead proposing that you become excellent at rare and valuable skills first, then leverage that excellence for the work you want.

The ancient Chinese military treatise attributed to Sun Tzu, comprising thirteen chapters on military strategy that have been applied to business, law, sports, and competitive endeavors for 2,500 years.

Grant Cardone argues that everything in life is a sale and that mastering the art of selling — yourself, your ideas, your products — is the most important skill you can develop.

A comprehensive framework for understanding and building network effects — the most powerful and most misunderstood force in technology — from a partner at Andreessen Horowitz who has studied them across dozens of companies.